Email marketing is basically one of the most popular and successful marketing techniques available when you want to expand your brand or sell your products. To Expand sales, having an email marketing tool is a compulsory thing. Email enables personalized and active communication that satisfies the preferences of a consumer with power.
The use of email in marketing campaigns is to advertise a company’s goods and services and to reward repeat business from clients. Customers on your email list can be informed about new products, deals, and other services through email marketing.
Trends and channels in marketing change over time. Email is one of the channels that has largely kept the same even though some trends come and go quickly. In actuality, email remains the most effective channel for content marketing across B2C and B2B marketers. 77 percent of B2C and 87 percent of B2B marketers respectively use it to grow their audience.
Owners of businesses are always looking for ways to enhance their marketing initiatives. With a return on investment of $42 for every $1 invested, email marketing continues to be a potent marketing strategy. It’s critical to get the best software that can advance your marketing if you want to maximize the potential of email marketing.
To provide you with the best solutions based on your needs, we tested the most popular email marketing software available and took into account price, convenience of use, functionality, and more.
Qualities of an Email Marketing Tools
- You should be able to create extremely engaging email newsletters using a solid email marketing service.
- It should be simple to deliver targeted, tailored bulk emails without any effort. Another name for this is marketing automation.
- Your email marketing tool must make it simple to classify consumers into groups, manage your contact list, and track the effectiveness of your email marketing campaigns.
- A reputable email service provider will, above all else, make sure that your Email campaigns do not land in the spam folder.
Our assessment of the Top 10 Email Marketing Tool for 2022 is as follows;
-
Sendinblue
-
ActiveCompaign
-
Omnisend
-
HubSpot
-
Drip
1. SendinBlue – Best for Growing Customer Base
A platform for marketing communications called Sendinblue includes tools for email marketing in addition to other features like building landing pages and managing client relationships. Sendinblue’s email design features make it simple to produce a beautiful email with their selection of over 70 design templates.
Additionally, each of these templates is responsive, and you can examine the results before publishing to be sure your design will appear as you intend it to on any screen size.
After creating your email, you can use tools like A/B testing and segmented recipient lists to eliminate the guesswork and human labour involved in campaign optimization and audience targeting.
Features
Sendinblue provides a variety of nurturing features, such as their easy signup form options, landing page builder, and an intuitive and responsive email editor, to help you easily convert leads into customers. It gives everything you require in terms of expanding your audience. They give you access to a variety of lead nurturing options to expand your contact list, including:
- Landing pages– To gather leads for you, create interesting and actionable web pages.
- Enrollment forms– Put forms everywhere on your website to collect user data.
- Advertisements on Facebook– Utilize Facebook marketing’s strength to cultivate more leads.
- Advertisements that are retargeted– strong advertisements based on previous internet interactions with a user.
Build that list as easily as you can with forms that are appealing and convert website visitors into subscribers. The simple Sendinblue user interface enables integrating a form as easy as a few mouse clicks.
Although one of the top email tool options today, Sendinblue is a brilliant all-in-one digital marketing solution that also provides extensive reporting and a tone of customizable templates. It is simple to understand how these tools support audience, lead, and customer growth.
Additionally, Sendinblue may handle SMS and chat, unlike other email marketing providers, if you wish to generate leads via text or on your website.
With Sendinblue, you can basically develop an email marketing strategy, manage SMS and site chat messages, connect to Facebook ad management, and keep track of everything with ease thanks to a built-in CRM.
Pricing
With Sendinblue, affordability takes centre stage. An email template library, email customization, design tools, campaigns, and up to 300 emails per day are all included in their free plan. The light plan after that costs $25 per month with no sending restrictions.
Sendinblue is a great approach to draw in and retarget all of your leads because all of your digital marketing efforts are concentrated in one location. In addition, you won’t have to pay more money as your list gets bigger because you can send emails to an unlimited number of recipients.
Additionally, Sendinblue’s pre-built developer recipes will make it simple for you to send transactional or bulk emails, as well as a number of other useful choices for developers if you’re interested in customized HTML emails.
What characteristics does Sendinblue provide?
- Contact Segmentation
- Built-In CRM
- Marketing Automation
- Email and SMS marketing
- Live Chat
- Shared Inbox
- Facebook Ads Management
- Landing pages and Subscription Forms
- Transactional Emails
You can send up to 300 emails every day with Sendinblue’s free plan.
2. ActiveCampaign
The finest email marketing software for automation is ActiveCampaign, which offers hundreds of pre-built automation to assist you in customizing campaigns for each subscriber. As you set up the platform, there are help manuals available everywhere, and ActiveCampaign offers prompt, courteous customer service.
Emails that begin with “[Name]” are no longer effective. You must actively write text that addresses a particular person’s problems and worries. You can target wisely, organize your list, and generate emails that work with ActiveCampaign.
Functions
- For particular audiences, create and compose emails that convert.
- Adapt email personalization to different audience segmentation factors.
- A/B testing is used to determine what converts and what doesn’t.
- Building a landing page.
By concentrating on developing a world-class product that offers a variety of solutions for B2C, B2B, and e-commerce enterprises from all over the world, ActiveCampaign has established itself as a top marketing automation tool.
It’s by far the most advanced email marketing tool on our list, with machine learning and predictive tools enabling marketers to work smarter and produce higher ROI. ActiveCampaign, which is frequently credited with developing visual marketing automation, is remarkably easy and simpler to use than some of the other products on our list.
Additionally, ActiveCampaign has above-average delivery rates (>99%), interacts with more than 870 third-party applications, and takes extraordinary security and compliance steps.
Features
- Drag and Drop Editor
- Dynamic Content
- Win probability
- List Segmentation
- SMS and Site Messaging
- Split Action and A/B Testing
- 870+ Integration
- Goal Tracking and Attribution
Pricing
ActiveCampaign is honest and transparent about its prices even if it doesn’t provide a free plan. You can get email automation, assistance with content creation, unlimited sending, templates, newsletters, and data-backed reporting for $9 per month.
A 14-day free trial of ActiveCampaign is available right now without requiring a credit card.
3. Omnisend– Best email marketing tool and SMS combo
Omnisend is an advanced e-commerce marketing tool that unifies all of your communication channels in one location. Only email is included in its free plan, but it is more than enough to support small and medium enterprises’ email marketing campaigns. It enables you to effortlessly time your communications based on the convenience of your customers and automates email distribution using behavioural triggers.
For the purpose of turning leads into clients, they provide a variety of options, including automatic email and SMS communications. To ensure you engage with as many customers as possible, they go above and above by combining text messaging, web browser push alerts, email marketing, Google Customer Match, and Facebook ad retargeting.
Dot Digital Report
According to a Dot Digital report, email marketing is crucial in the e-commerce sector. They discovered that email generates a return on investment of almost $42 for every dollar spent. With Omnisend, a selection of themes and drag-and-drop editing capabilities are simple to use, making it ideal for new and inexperienced marketers.
The use of discount codes, scratch cards, and other educational add-ons can greatly enhance conversions when utilizing this email marketing program (like PDFs). Their entire range of channels supports segmented campaigns. As a result, you will be able to specifically target the type of customer you require for your goods or services.
Omnisend has created cutting-edge email templates that are intended to encourage repeat business by concentrating solely on e-commerce. The features like “Wheel of Fortune” offers, birthday discounts and cart reminders all make it clear that the team behind Omnisend is well-versed in e-commerce best practices.
Most e-commerce platforms, including Magento, Shopify, and BigCommerce, are compatible with Omnisend. By connecting with platforms like Yotpo, Smile.io, and ReCharge, which offer review, loyalty, and support desk services, Omnisend goes above and above in providing for its clients.
This not only enables Omnisend to report on how your email subscribers and customer groups affect sales, but it also helps you to activate campaigns based on the behaviour of website visitors, helping you to decrease cart abandonment, boost repeat business, and encourage more product reviews.
Features
- Reporting & Retargeting
- Email, SMS and Push Notification
- Transactional and Marketing Emails
- eCommerce Segmentation
- Dynamic Discount Codes
- A/B Testing
- Popups & Forms
- Surveys & Polls
Pricing
The price scheme of Omnisend is one of its best features. Up to 500 emails and 60 texts are free each month (ideal for small enterprises). The Omnisend pricing breakdown is provided below:
Free- 0$/mo
Best for starting businesses or for exploring Omnisend
- Reach up to 250 contacts
- Unlimited contact list size
- 500 emails/mo
- Up to 60 SMS
- Up to 500 web push
Enjoy, for free / Includes:
- Professional-looking email templates
- Pre-built automation & workflows
- Popups & signup forms
- Unlimited segmentation
- Sales & performance reports
- A/B testing
- Customer support via email
Standard- $16/mo
Best for growing and medium-sized businesses focused on email marketing
- Reach up to 500 contacts
- 6,000 emails/mo
- Up to 60 SMS
- Unlimited web push
Includes EVERYTHING in Free, plus:
- Customer success manager (from 60K contacts)
- 24/7 chat and live support
Pro- $59/mo
Best for high-volume senders aimed at adding extra power with SMS
- Reach up to 500 contacts
- Unlimited emails
- Unlimited web push
- Up to 3,933 SMS/mo
Includes EVERYTHING in Standard, plus:
- Advanced Reporting
- Customer success manager (from 27K contacts)
- 24/7 priority support
I strongly advise purchasing at least the Standard plan. You will also gain access to their email and SMS automation capabilities, and having unbranded emails alone is worth the money. It’s also essential to have 24-hour email and chat assistance.
4. HubSpot- Best automated email marketing tool
HubSpot offers a specialised CRM, email marketing application, landing page building, online chat and forms administration, and everything in between. It is a well-known and respected product.
Without the aid of designers or IT, you can quickly and easily generate, customize, and optimize your emails with Hubspot’s service.
The automated workflows are where the program truly excels. This makes it simple for you to create email subscriber triggers and convert leads into paying clients (or whatever else you want them to do).
What distinguishes HubSpot Email Marketing is, of course, its native connectivity with other HubSpot technologies, such as the free-forever CRM. By using HubSpot as the foundation of your marketing and sales, you can more readily link income to the marketing campaign, newsletter, or blog post that affected each transaction.
In this regard, HubSpot functions more like a CRM with email marketing and automation features. The platform is the best for an all-in-one marketing solution because it can manage emails, social media posts, and blog publishing.
Additionally, Hubspot offers a tone of pre-made email templates to assist you in achieving your goals. You don’t need to know any code or development to create fantastic emails using their drag-and-drop builder.
HubSpot is easy to use and lets you adjust your layout, add calls-to-action and photos, as well as change the colors and content of your page to better represent your brand.
To easily increase your open and click through rates, customize your emails using their cutting-edge personalization capabilities. In order to automatically serve up the most pertinent subject lines, content, links, attachments, and calls-to-action, you can use any information in an email subscriber’s contact records.
They have an excellent A/B testing tool. After sending your emails, use it and explore the in-depth analytics to determine which performed better—and why.
Pricing
There is a 14-day free trial period after which you must sign up for one of their three paid programs. Although you can save an infinite number of contacts for free, you will need to pay more if you email more than the stated limit. If you pay annually, the first two plans are discounted by 10%. (the Enterprise plan must be paid annually).
- Starter (up to 1,000 contacts): $50 per month
- Professional (up to 2,000 contacts): $800 per month
- Enterprise (up to 10,000 contacts): $3,200 per month
Is HubSpot worth the money?
By offering free versions of its products, HubSpot presents itself as an affordable choice for small enterprises. But don’t let the low entry barrier mislead you. The platform costs increase rapidly as you want more advanced functions or as your email list expands.
For B2B service providers, HubSpot is the best option because the benefit of gaining a few extra clients each year would more than justify the expense. This also applies to larger, more advanced companies that are required to give clients comprehensive information on their marketing funnel.
Using HubSpot if all you need is email marketing software is certainly overkill. However, HubSpot is a good option if you have a more comprehensive plan to enhance performance throughout your entire marketing funnel. Just be prepared to pay a premium for it.
5. Drip- Ecommerce Based Email Marketing Tool
For bloggers, digital marketers, and those in the E-commerce space, Drip is a potent commercial email marketing tool. They provide a variety of solutions to make personalization, sales funnels, and marketing automation simple. Your spending will increase when you do so because it has plans for many sizes of enterprises.
It combines sophisticated processes with cutting-edge list segmentation. By combining these two strategies, you can ensure that your subscribers receive timely follow-ups based on their interactions with your emails and personalized emails that are driven by their online buying habits.
I prefer Drip because they specialize in providing smaller, independent shops with the same potent automation and segmentation tools for email marketing as larger eCommerce sites. This makes them perfect for new eCommerce entrepreneurs. They are therefore excellent for newer brands wanting to gain an advantage.
Connectivity with WordPress
They provide seamless connection for all well-known website builders, such as WordPress and Woo-Commerce, with their email software. As a result, adding pop-ups or opt-in signup forms to your website is simple, enabling you to collect more leads.
What sets Drip apart from the competition like Campaign Monitor is its advanced marketing automation capabilities, smarter email segmenting, split testing features, list groupings, and a visual drag and drop builder for automation processes. With the aid of these tools, you may increase sales by reaching out to specific clients on your email list.
Drip offers live chat assistance, webinars, training in automation, in-depth courses, free guides, and first-rate documentation. The precise amount of revenue we produce from each email marketing campaign is displayed to us via their e-commerce revenue attribution service.
Their CRM enables you to communicate with customers via email and other web touchpoints. Additionally, Drip provides a revenue attribution function that makes it easier for you to see which campaigns are genuinely profitable. Once more, this is comparatively perfect for e-commerce stores.
Features
- Drag-and-drop features in addition to templates.
- Automation based on behaviour is provided by data insights.
- Integrating emails and websites.
- Outstanding customer service.
Pricing
Drip provides a 14-day free trial after which your monthly fee is dependent on the size of your list.
- 1-500 subscribers — $19 per month
- 501-2,000 subscribers — $29 per month
- 2,001-2,500 subscribers — $39 per month
- 2,501-3,000 subscribers — $49 per month
- 3,001-3,500 subscribers — $59 per month
- 3,501-4,000 subscribers — $69 per month
- 4,501-5,000 subscribers — $79 per month
- 5,001-6,000 subscribers — $99 per month
- 6,001-7,000 subscribers — $109 per month
Live chat and email support are offered for free with each Drip package. You can comparatively use all the features during your 14-day free trial period.