A Newsletter is one of the most efficient ways to connect your company with your audience when developing email marketing campaigns. This is so that email newsletters can encourage conversions while also helping to grow brand loyalty and develop customer relationships.
What makes a good Newsletter?
You should be aware of what makes a newsletter outstanding before you create one. When creating your own newsletter, keep the following best practices in mind:
- Be creative in your design; your newsletter should be appealing and eye-catching. Examples of the greatest newsletters often have graphics, pictures, or videos. Whichever option you select, your newsletter design must be distinctive.
- Specify a CTA: Provide a compelling call to action (CTA) button in the newsletter that takes readers to a pertinent company page. If you haven’t already, building a website will enable you to increase the traffic to your email, elaborate on your offer, and better promote conversions.
- Use a variety of newsletter ideas: By using various newsletter ideas, you can switch up your material and maintain your readers’ attention. These forms of content, which range from success stories and listicles to guides, pique consumers’ interest and make them eagerly anticipate your subsequent outreach.
- Set specific objectives: We advise you to have a mission and message for each mailing. In order to increase sales or raise awareness, you might divide your email list into several categories. Segmentation is crucial since it enables you to offer the most pertinent information based on the user’s position in the customer journey.
- Keep it mobile-friendly: You should make sure your newsletters are mobile-friendly as the majority of emails are read on smartphones. When accessed on a phone, for instance, readers will only be able to see the first 30 characters of your subject line. Write your text keeping these space restrictions in mind.
In this article, we will discuss some best Newsletter examples that will be helpful for successful Email campaigns.
Each publication on this list is outstanding for a different reason. All are excellent at meeting the demands of their subscribers, regardless of whether they have exceptional design, exceptional writing, or extraordinary calls to action.
#1 The Hustle
Daily Newsletter The Hustle promises “business and tech in 5 minutes or less.”
There are many business and technology newsletters available, but what sets The Hustle apart is its tone, which straddles the line between informative and amusing.
As an illustration, consider these two of their most noteworthy headlines from 2021:
- “Inside the most popular Airbnb in the world”
- “How Bob Ross’s artwork became a highly prized investment””
Additionally, The Hustle subscribers can alter the content they receive to match their interests (see the “Snippets” section in the example below).
The Hustle has more than 1.5 million subscribers, proving that the combination of excellent content, a distinctive tone, and personalization resonates with its audience.
#2 BarkBox
What is it? Bark is a business that aims to represent canines in a world dominated by humans. A monthly shipment of themed dog treats and toys called BarkBox comes with a newsletter. It also provides a simple method for customers to purchase the offerings.
The exceptional: The newsletter features a story about the themed toys and images of (super-cute) dogs playing with them. Bright colors, odd language, interesting photos, and wacky design elements make the layout amusing and whimsical. It’s the ideal way to start off Bark’s mission.
Levi Olmstead, our community engagement and SEO manager—and a dog dad—says of BarkBox’s newsletter, “I look forward to opening it because it’s so visually appealing and interesting. It is always themed for special occasions, current affairs, or whatever is taking place at the time the message is sent. Additionally, it constantly features the cutest puppies with amusing captions and information.
#3 Atlas Obscura
The newsletter from Atlas Obscura does more than just offer travel advice; it also sends engrossing tales from around the globe to your mailbox.
The Atlas Obscura newsletter provides a gateway for discovery, with articles like “Spotting Squid in the Tides of Oahu” and “Dreaming of Spaghetti and the Sea.” They do a fantastic job at creating catchy headlines and uncovering delightful details; just a few examples include haunting coffee, library apartments, and 19th-century skulls.
The Atlas Obscura weekly draws readers in with its intriguing stories, eye-catching images, and amazing locations.
#4 Away
The startup company Away makes “thoughtful” luggage with functions that address actual travel issues. Additionally, simple and durable materials were used in the construction of the suitcase.
The colors and call-to-action (CTA) buttons on Away’s clean design catch visitors’ attention. It brings to mind the brand’s modern luggage style. The photographs are all user-generated, and the colors correspond to the highlighted products. This promotes participation from readers; wouldn’t you like to see a picture of yourself in this awesome newsletter? Another benefit is that Away asks you to “refer a friend” right at the top, which is a terrific way to grow the email list.
#5 Buffer
The newsletter is extremely short thanks to Buffer, which makes it simple for readers to quickly skim for the information they require. They break down the most recent news and trends since they are aware that readers want to catch up on the quick-paced and always-evolving social media scene
The newsletter has a lot of information, but it doesn’t feel overwhelming because of its straightforward organization.
#6 The Moz Top 10
The Moz Top 10 is a semi-monthly compilation of the best marketing-related material. Moz Top 10 links to important marketing content with practical information are crucial for any marketer. They link to outside sites in addition to their own content.
Even better, they choose to choose the greatest information they can for their readers rather than limiting themselves to only their own.
For businesses, creating these kinds of roundups may be pretty simple. For instance, you can easily compile your top 5 or top 10 by setting up a Google Alert on a hot topic or pertinent term.
#7 Bon Appetit
It is a publication that urges readers to “discover recipes, enjoy your cuisine, and cook with confidence.” Avoid scrolling when you’re hungry.
The visually appealing layout of Bon Appetit features a large feature image at the top with a story and culinary images with very little writing at the bottom. Scrolling is simple as a result. The email doesn’t become weighed down by the photographs’ lack of content, but readers are nonetheless eager to learn more. As a result, readers click on the images, increasing website traffic.
Kelsey Norris, an outreach expert at G2 Crowd, says, “I love the visual imagery without a doubt, but more than that, I appreciate the design components the company uses to enable me to pick and choose the stuff I feel is pertinent. I believe it’s challenging to make a newsletter completely relevant to every reader, but making some “nuggets” of material simple to read improves the overall experience.
#8 69b Boutique
A physical and mortar store as well as an online store selling sustainable apparel. Look into it:
This newsletter is a fantastic example of how to arrange and design emails in an effective way.
There are sections in the newsletter. A free delivery offer in the headline gets readers’ attention right away. The spotlight on 69b’s new offering is then revealed to attentive readers. Men’s and women’s clothing are then discretely separated into distinct categories.
The sales area follows that. Including something like this at the conclusion of your marketing newsletters might be a good way to get subscribers to read your emails.
Although this email’s design is rather straightforward, it performs a decent job of supporting the newsletter’s conversion goal. The color scheme is appealing and true to the brand. The email is sectioned off thanks to the bubbles and boxes. The CTA buttons’ hue also draws attention to them and gives the whole color scheme a pleasant pop.
Both brick and mortar stores and online companies can benefit from this email format.
#9 SXSW
The combination of the internet, film, and music industries is celebrated during the conference and festival known as South by Southwest (SXSW).
The newsletter from SXSW has a straightforward, image-heavy layout. The conference features exclusive offerings, which are prominently featured in the newsletter. Bold lettering and fascinating wording are used in conjunction with the captivating visuals. Blocks of text would be unnecessary because, as SXSW is aware, the photographs are more than enough to draw viewers. The newsletter’s sole call to action is to “Register Now.”
#10 Really Good Emails
The best display of email design and resources is what Really Good Emails wants to be. Its newsletter features, you guessed it, samples of particularly effective emails, businesses who have excelled at using particular email marketing strategies, and weekly suggestions and tricks.
The majority of the content on Really Good Emails is sourced from community submissions, giving everyone a chance to be heard. This promotes the creation of quality content and guarantees reader interest.
According to Jorge Selva of G2 Crowd, “the brand not only emphasizes gorgeous, inspirational design, but it always relates it back to how that particular communication improves the customer experience and the business.” “Creating something beautiful isn’t the only goal. It is important to consider the purpose of the email as well as its place in the overall scheme of things.
#11 Peter Thomas Photography
This illustration uses a more traditional newsletter style. It primarily aims to promote goods and services while enticing subscribers to schedule a session.
Despite this, Peter Thomas Photography still finds a method to differentiate the information in their newsletters. Specifically, we adore the picture and caption that are at the email’s top. A gorgeous dog is a fantastic technique to draw viewers in. Even better, the owner’s joke about his hair while the school was on lockdown makes the audience feel more connected to the company.
The eager, welcoming tone of the newsletter writing also aids in re-establishing connections following confinement.
From there, the company does a fantastic job of outlining its offerings and leveraging CTA buttons to make it obvious where to find more details.
#12 Ben & Jerry’s
In addition to having wonderful ice cream, Ben & Jerry’s motto is “Peace, Love, & Ice Cream.”
Ben & Jerry’s injects humor and unique ice cream-related information into their newsletter, ChunkMail. Recipes, advice on how to enjoy ice cream, and product updates are frequently included. By integrating one article about a significant social issue, the brand also complies with its objective to “Use the company in new ways to make the world a better place.” Receivers who identify with the company’s principles will value this and become even more devoted to the brand.
#13 Hack the Box
This email, which is part of Hack the Box’s monthly newsletter, is filled with information that subscribers will find useful. The newsletter opens with a list of the latest platform modules, together with helpful CTA buttons.
The account verification process is the subject of the minor product update that follows. Hack the Box then describes a forthcoming occasion. One of their blog posts is highlighted in the newsletter’s last section. What follows the conclusion of each of these subsections? You guessed it, a CTA button with explicit instructions.
This mailing serves as an example of how to use SaaS email marketing, therefore we decided to highlight it. It also does a fantastic job at it. The newsletter doesn’t seem unduly drawn out or weighty. Congratulations, Hack the Box!
#14 The Daily Skimm
The Daily Skimm is a newsletter for female millennials that presents current events in a language that is simple to understand. It is sent out early every morning so that subscribers can begin their days with educated decisions.
The quick-hit news bites provide readers with all the information they need to keep current on the news. To obtain the complete view, users don’t need to scroll around because it’s all there. The company does include connections to other resources in case readers are interested. A quote of the day, which appears at the top of each newsletter in addition to the strategic material, helps the brand maintain a light tone.
#15 Kinsta
It is a WordPress hosting company.
We appreciate this Kinsta email because it’s packed with useful information for readers yet is organized in a way that makes it simple to consume. To effectively communicate your main message to readers, place the most crucial stuff up top, followed by more minor aspects.
This mailing example does an excellent job of capturing the design aesthetic of Kinsta. The usage of images and graphics is consistent yet attention-grabbing, and the color scheme conveys dependability and friendliness.
Now, look at the example newsletter’s bottom section. They listed every honor Kinsta had received. This is a great tactic to promote brand recognition, foster consumer loyalty, and ultimately encourage conversions. Overall, congratulations to Kinsta!